Great software does not sell itself. You have to craft a way that the product will reach your target audience.  Without this part, your hard work is as good as dead, this is what sets apart good programmers and successful entrepreneurs.

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Resources

Below is a list of links that may be helpful to you when writing your marketing plan.  Feel free to send  us links to other marketing resources and we will share them on this page. 

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https://vtldesign.com/digital-marketing/digital-marketing-strategy/how-to-write-marketing-plan-template/

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https://coschedule.com/blog/marketing-plan-samples/

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https://www.webascender.com/blog/6-questions-consider-creating-software-marketing-plan/

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https://www.slideshare.net/dstiel/software-company-marketing-plan-outline